Top Ten Fashion

World War II impacted virtually every aspect of American life and fashion was no exception. In 1942, the United States imposed a rationing system similar to the one Great Britain had implemented the previous year, limiting, among other things, the amount of fabric that could be used in a single garment. Materials including wool, silk, leather and a fledgling DuPont Corp. invention called nylon were diverted for use in uniforms, parachutes, shoelaces and even bomber noses.

Jackets could be no more than 25 inches in length, pants no more than 19 inches in circumference at the hem, belts no more than two inches wide and heels no more than an inch in height. Hemlines rose to the knee in an effort to conserve fabric. Buttons, cuffs, pockets and decorative details like ruffles and lace were used sparingly. Women wore shorter, boxy jackets for a V-shaped silhouette reminiscent of military uniforms. Even Hollywood traded elaborate costumes for simplified designs, a move many claimed lent movies a new air of realism.

Nylon:

As soon as it was introduced in 1938, women embraced synthetic nylon as a replacement for silk stockings. In the early 1940s, however, with silk already diverted to the war effort, the government recognized similar uses for nylon and commandeered it as well. Women responded by coating their legs in tan makeup and drawing lines up the backs of their calves to mimic seams. By the time the war ended and stockings returned to store shelves, nylon had become a generic term for hosiery.

Swing skirts.

The swing skirt had a round cut designed to look best in full jitterbug twirl. Swing skirts were a common sight on USO dance floors as young women danced with uniformed men to the jazzy horns that characterized the Big Band Era. Housewives were known to wear a more conservative version of the swing dress, sometimes in polka-dot or tiny floral prints.

Hats:

Hats became one of the few ways to express individual style with minimal resources. They were worn in a wide range of styles and personalized with scraps of foil, sequins, netting, paper and string.

Hair and makeup:

Hairstyles became more elaborate as women sought ways to contrast their dull wardrobes. Shoulder length or longer hair was rolled into complex shapes and secured with bobby pins. Screen sirens like Lauren Bacall, Veronica Lake and Rita Hayworth popularized side parts and finger waves. Makeup was dramatic, characterized by matte foundation, powder, heavy brows and bright scarlet lips.

Platform pumps:

The wartime shortage of leather and steel forced shoe designers to get more creative and, as a result, shoes were cobbled from materials ranging from crocodile hide to cork. Shoes were more utilitarian than stylish, with low heels and limited color choices. By the mid to late 1940s, platform pumps with high heels in T-straps, ankle straps or open toes had replaced the dowdy wedgie with its flat shape and thick cork soles.

Menswear as womens wear:

A number of men may have spent the first half of the 1940s in uniform, but their civilian clothes came in handy for the women who filled their home-front jobs. Women raided the closets of absent men and tailored the suits to fit themselves. McCalls even introduced a pattern aimed specifically at modifying a masculine suit to fit feminine curves. Suddenly, the sexually ambivalent look pioneered in the late 1930s by Katherine Hepburn and Marlene Dietrich was radical no more. The emergence of the dress pattern and electric sewing machine led women to make their own suits from scratch, opting for gabardine due to the scarcity of wool. Many with physically demanding factory jobs soon began wearing practical pants and Rosie the Riveter jeans.

Sweaters:

By the mid-1940s, many women had abandoned the single-piece corset in favor of panties and structured bras that lifted and accentuated the bust line. In 1946, a well-endowed Jane Russell appeared onscreen in a cantilever bra designed by Howard Hughes, prefiguring the bullet-bra 1950s and the reign of the sweater girl. Loose-fitting cardigans were also popular, particularly on college campuses.

Sportswear:

The virtual disappearance of French fashion houses during the war led American designers to explore their own creativity. Designers like Bonnie Cashin and Claire McCardell were instrumental in the creation of sportswear, that singularly American look featuring coordinated separates that could be worn in layers or in various combinations. The trend not only gave women increased options and made it appear as if they had more clothes than they actually did, but also blurred the line between couture and ready-to-wear by showing women they could be both chic and comfortable without spending a fortune.

Fashion Stylist Jobs

There are many misconceptions about fashion stylist jobs such as these jobs are easy to get, one can lead a comfortable life after getting these jobs and one doesn’t have to work very hard to get ahead in this field. While these jobs are comfortable and offer flexible working hours, in order to get ahead in this industry, aspiring personal stylists should know a few things and listed below are 4 important must know facts about fashion stylist jobs.

#1 – Fashion Stylist Jobs are About Glamour but Also about Hard Work – Most aspiring stylists believe that becoming a one is easy and can be done by anyone. Although, this is partially true, in order to become a successful stylist, students have to work hard while they are studying to become stylists. In addition, for the first few years aspiring stylists may have to spend a lot of time and energy researching about the latest fashion trends so that they can help their clients get the desired look.

#2 – It’s All about Research – An important part of being a fashion stylist is researching the latest trends and colour schemes. Although students are taught various important things about fashion while they are training for fashion stylist jobs, it is important for aspiring stylists to remember that after they get a job or while they are on internship with a company, they will have to spend many hours a day studying about colour patterns and matching colours to skin tones, hair tones and body structures.

#3 – Fashion Stylist Jobs Involve Being Creative – Most people believe that there are hard and fast rules set for stylists however, the truth is that fashion stylists can experiment and be creative as long as they know what they are doing. An integral part of the job involves using one’s imagination and creativity to make clients look good. If you have a good imagination and can vision ideas then you may be ideal for this job.

#4 – The Sky is the Limit for Those Who Try – There is a lot of scope in the fashion industry and aspiring stylists who are looking for fashion stylist jobs can get success shortly after joining a job provided they are ready to follow the rules of this industry. Hard work and flexibility are two important rules of this industry and stylists who are ready to go the extra mile can easily accomplish their goals. Remember, to become a stylist the first thing that needs to be done is to get accredited from an institute that can help you achieve your goals.

Venezuela Fashion

Fashion is an integral part of the people of Venezuela. The country has always been associated with a great fashion sense and has seen many legendary beauties in the beauty pageants. Venezuelan fashion is known to be exotic and unique, making it an important feature of world fashion market.

All the various accessories and makeup articles that are required for the upkeep of beauty are in great demand. Hence, the corresponding industry for fashion goods has also increased to keep up with the demand.

Fashion does not restrict itself to clothing. It can also incorporate a wider concept including hairstyles, nail paints, footwear, and even makeup. The people of Venezuela are very conscious about the way they dress and look, and hence great care is taken to stay abreast with the changing fashion trends. It is therefore no surprise that a lot of money is spent on designer clothing. Branded clothing can even be found in some of the remotest parts of the country. This fashion sense is not only prevalent in the youth section of society but also among the adults.

With the beauty pageant having such an important place in the lives of the Venezuelans, it is but natural that fashion designers and fashion houses are of great importance. Venezuelan domestic fashion houses deal in lot of politicking to be the official fashion house for the contestants. Venezuela has produced top designers such as Mayela Camacho, Ángel Sanchez, Durant & Diego, and Jose Maria Almeida, who are names to reckon with in the international haute couture arena.

Venezuela Fashion

Fashion is an integral part of the people of Venezuela. The country has always been associated with a great fashion sense and has seen many legendary beauties in the beauty pageants. Venezuelan fashion is known to be exotic and unique, making it an important feature of world fashion market.

All the various accessories and makeup articles that are required for the upkeep of beauty are in great demand. Hence, the corresponding industry for fashion goods has also increased to keep up with the demand.

Fashion does not restrict itself to clothing. It can also incorporate a wider concept including hairstyles, nail paints, footwear, and even makeup. The people of Venezuela are very conscious about the way they dress and look, and hence great care is taken to stay abreast with the changing fashion trends. It is therefore no surprise that a lot of money is spent on designer clothing. Branded clothing can even be found in some of the remotest parts of the country. This fashion sense is not only prevalent in the youth section of society but also among the adults.

With the beauty pageant having such an important place in the lives of the Venezuelans, it is but natural that fashion designers and fashion houses are of great importance. Venezuelan domestic fashion houses deal in lot of politicking to be the official fashion house for the contestants. Venezuela has produced top designers such as Mayela Camacho, Ángel Sanchez, Durant & Diego, and Jose Maria Almeida, who are names to reckon with in the international haute couture arena.

To Make A Fashion Statement

The party wear gowns are certainly the most popular western attire. If you love to wear western attires, then this outfit is surely the best to offer you awesome looks. You can wear this on a prom night, cocktail parties or even at evening parties.

The gowns are basically the long attires. These are certainly the best creation of the western designers. These are perfect to wear on the auspicious occasions. These are available in a plethora of designs and shades. The designers are crafting these in a specific range of patterns and shades in order to meet the diverse requirements of the buyers.

The fashion has influenced the designing pattern of these attires. Same is the case with the party wear gowns. The designers are using several mesmerizing color patterns in order to make their collections more appealing and charming. These are special outfits to wear at the party. So, wide range of colors is essentially very important.

Every party has a different fashion theme. In order to grab the attention of the crowd, it is mandatory to wear fashionable outfits that help you in standing out from the crowd. So, the designers are crafting their collections in the appealing color patterns. They are offering their collections in the multiple colors in order to meet the exact demands of the buyers. The designers are crafting their collections not only in a single pattern, but also in a multiple colors.

Another promising feature of the party wear gowns is the handmade embroidery designs. The designers are using this artwork extensively in order to give an appealing look to the collection. In the embroidery designs, the artists use decorative items like beads, sequins and stones. These motifs are widely used along the borders as well as on various other parts of the fabrics.

The party wear gowns are available in a wide array of clothing material. The leading brands as well as online stores are offering these in a comprehensive range of fabric like silk, cotton, linen, etc. The silk is certainly the preferred choice of the collection as it is a skin friendly fabric.

Fashion Marketing

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for–all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. At the core, the profession is about connecting with the image–the lifestyle–the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.

Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.